Diageo HireVue Interview Questions and How to Answer Them

Diageo’s graduate applicants record a HireVue video assessment of about 30 minutes straight after the application, and the questions lean on motivation, brands and the consumer.

Practise a HireVue-style interview

Your first session is free with a free account. After that, Interview Access is £5 once for up to 20 sessions, with no subscription.

How the Diageo HireVue works

Where it sits

After the online application form and CV. Followed by a multiple-choice online assessment of about 30 minutes, then a virtual or in-person assessment centre.

Programmes

Diageo graduate programmes.

Length

About 30 minutes.

Questions

Not published.

Thinking time

Time to prepare before each question; the length is not published. Reported as 30 seconds to a minute.

Answer time

Not published. Reported as up to two minutes per question.

Retakes

Not published.

Practice questions

Yes. They are not part of your interview set and are not assessed.

AI tools

Not permitted. Diageo says not to use GenAI tools or other outside help.

Diageo HireVue questions candidates report

9 questions from Diageo HireVue interviews. Prepare a story for each type rather than a script for each question.

Motivation and fit

Why do you want to work for Diageo?
How does Diageo fit into your career goals?
What do you think sets Diageo apart from competitors?
What are your strengths and weaknesses?
Where do you see yourself in five years?

Brands and commercial thinking

Choose a brand from the Diageo portfolio that you think has untapped potential. What would you do with it?
What current consumer trend do you think most affects Diageo’s business?

Behavioural

Tell me about a time you came up with a creative solution to a problem.
Describe a time you had to influence someone who didn’t agree with your view.

How to answer Diageo HireVue questions

Tie “Why Diageo?” to a brand and the purpose

Diageo’s purpose is to “Celebrate life, every day, everywhere.” Name one or two brands you actually know, what you have noticed about how they are sold or marketed, and why that work fits the scheme you applied to. Saying you like drinks or FMCG in general will not separate you from anyone else.

Start the brand questions with the consumer

The first of Diageo’s values is “Passionate about consumers and customers.” For the brand with untapped potential or the consumer trend, begin with who drinks it and what is changing for them, then give one concrete move and how you would know it worked. Diageo says it wants “commercially savvy” graduates, so land a view rather than a list.

Show “Be better” in the creative solution story

Diageo says it looks for people who “follow their instincts, take educated risks”. Pick a story where you tried something new to fix a real problem, explain why you judged the risk worth taking, and give the result and what you would change next time.

Make the influencing story about “Value each other”

For the person who disagreed with you, show that you listened and understood their view before you made your case. Diageo wants “authentic, team-spirited people”, so the best version ends with the relationship intact, whether or not you won the point.

Structure every answer with STAR

Diageo’s own advice for the video stage is to use the time before each question to plan your answer with the STAR method: Situation, Task, Action, Result. Spend most of your answer on the Action and finish on a clear Result.

Tips for recording your answers

Log in early to run the system set-up and check your camera, connection and microphone.
Answer the practice questions first to get used to the style and pace. They are not assessed.
Look at the camera, not the screen, while you record.
Treat it like a face-to-face interview, in a quiet room with a plain background.
Use the preparation time to note a headline, two points and your result before recording starts.

Frequently asked questions

Does Diageo use HireVue?

Yes. Diageo’s graduate programme pages say the video stage is a video interview through HireVue.

How long is the Diageo HireVue interview?

Diageo says it takes about 30 minutes, with time to prepare before each question. Candidates report about two minutes to answer each one.

Can you use AI in the Diageo video interview?

No. Diageo says GenAI is not permitted during its assessments or interviews, and asks candidates not to use GenAI tools or other outside help.

What happens after the Diageo video interview?

A multiple-choice online assessment of about 30 minutes, then a virtual or in-person assessment centre. Diageo says you will hear whether you were successful within two weeks of the assessment centre.

How long do you have to wait to reapply to Diageo?

Twelve months. Diageo says unsuccessful applicants must wait 12 months before applying again.

Practise for the Diageo HireVue

Our AI interview practice uses the same one-way format: five questions on screen, 60 seconds to prepare, then up to a minute to answer on camera. Choose the finance focus and the questions lean towards finance, with feedback on relevance, clarity and structure and on what finance assessors look for, such as commercial awareness and integrity. You also get a model answer to your weakest question.

The questions are ours, not Diageo’s. Start answering before the 60 seconds are up to match a shorter thinking time, and since practice lets you re-record, do one session in a single take.