Rituals Application Process and Game Assessment
Rituals hires for its stores through a short chatbot application, a set of Equalture browser games and an interview with the Shop Manager. Here is what each step involves and how to prepare
The application process
Rituals receives about a million applications a year, and it wants its store teams to focus on customers rather than admin, so most of the sifting is automated. The process has four steps.
The application itself is a set of chatbot questions. Rituals’ Chief HR Officer is quoted as saying “I don’t believe in cover letters or CVs”, which is why the games carry so much weight early on.
The Equalture games
Equalture is a Dutch company whose assessment is a set of short browser games. Each one reads an ability or a working preference from how you play, not from multiple-choice answers. The employer picks the games, and Rituals has not said which ones its stores use. The game names candidates meet include The Racer, Bird Spotting, The Ferry and The Fish Discovery.
You are not marked against a pass line. Rituals compares your results with a success model built from people who do well in its stores, and the candidates who fit it best go forward. Some readings, such as whether you lean towards speed or accuracy, have no better end at all, so play those as yourself.
How to prepare
Our Equalture practice games are our own designs that train the skills Equalture says its games measure. Our guides explain the Racer, Bird Spotting, The Ferry and The Fish Discovery, and what your Equalture results and Fit Score mean.
Frequently asked questions
Does Rituals use Equalture?
Yes. Rituals uses Equalture’s game-based assessment to screen store candidates, starting with 18 of its 33 markets in Europe.
Can I do the Rituals assessment on my phone?
Yes. Equalture’s games run in a browser, and most Rituals candidates complete them on mobile.
How long does the Rituals game assessment take?
Rituals does not say. Equalture describes its games as short and a full session as 15 to 45 minutes, depending on how many games the employer chose.
What happens after the Rituals assessment?
If your results fit Rituals’ benchmark, you are invited to book an interview in the store with the Shop Manager.