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Kantar Arctic Shores Practice

Comprehensive preparation guide for Kantar's Arctic Shores assessment

Assessment Time

30-45 min

Allow 60 minutes total

Games Included

8-12 games

From 14 total games

Difficulty

Moderate

Practice recommended

About Kantar's Arctic Shores Assessment

Kantar, the world's leading data, insights, and consulting company, adopted Arctic Shores to modernise their graduate scheme recruitment. Kantar recognised that their traditional process wasn't reflecting their ambition to be seen as a technology leader, and wasn't engaging the fresh, analytically-minded graduates they needed. The game-based assessment helps Kantar identify candidates with the curiosity, learning agility, and problem-solving traits to thrive in their data-driven consulting environment.

What the Games Measure

  • Cognitive processing speed and accuracy under time pressure
  • Risk tolerance and decision-making in uncertain situations
  • Working memory and sustained attention
  • Emotional recognition and interpersonal awareness
  • Learning agility: how quickly you adapt to new rules mid-game

Kantar Roles Using Arctic Shores

Graduate Programmes

  • Data & Analytics Graduate
  • Consulting Graduate Scheme
  • Research Graduate Programme
  • Technology Graduate

Specialist Areas

  • Consumer Insights
  • Brand & Marketing Intelligence
  • Media Measurement
  • Customer Experience

How CogniPrep Helps

Kantar chose Arctic Shores specifically to attract graduates who can bring fresh, exciting perspectives into a data-driven company. The game-based format signals that kind of ambition to candidates, but it also means the assessment feels unlike anything most applicants have seen before. Practicing beforehand lets you get familiar with the mechanics so your genuine cognitive and behavioral traits come through clearly when it counts.

Top Tips

Curiosity and analytical thinking are central

Kantar's business is built on understanding people through data. The assessment is designed to surface analytical sharpness and intellectual curiosity, traits that show up naturally in how you approach the cognitive tasks.

Learning agility is particularly valued

Kantar operates in a fast-moving insights industry where methodologies and tools evolve constantly. The assessment's adaptive game mechanics measure how quickly you pick up new information, a key trait for success in their consulting and research teams.

Respond consistently

The assessment captures patterns across multiple tasks. Inconsistent responses produce a less reliable profile. Respond naturally rather than second-guessing each task individually.

Find a quiet environment

Many tasks require sustained concentration. Interruptions during memory and attention games directly affect your scores.

Start Practicing for Kantar Today

Access all 14 Arctic Shores games with free limited practice

Begin Kantar Assessment Practice

Frequently Asked Questions

How long is Kantar's Arctic Shores assessment?

The game-based portion typically takes 30-45 minutes. Set aside 60 minutes to avoid feeling rushed. It is completed online as part of Kantar's early-stage graduate screening.

Why did Kantar switch to Arctic Shores?

Kantar adopted Arctic Shores to better reflect their identity as a tech-forward data company and to engage graduates who could bring fresh, analytical perspectives into their business. The game-based format also enables more equitable, skills-based sifting.

Is there a pass/fail score?

There is no single passing score. Kantar matches your cognitive and behavioral profile to the requirements of the specific graduate scheme or role you've applied for.

Continue Preparing for Kantar

Practice the tests themselves

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